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Topic   Craft beer buyouts: yay or nay?

theyrhere
GameTZ Subscriber 250 Trade Quintuple Gold Good Trader Has Written 2 Reviews
* 19-Jan-2018(#1)
I sit here drinking a Lagunitas 12th of Never I got at a Target in Louisiana, and I can't help but think these craft buyouts aren't really a bad thing. A lot of craft drinkers hate the idea, but if they're allowed to keep their recipes while easily reaching a much wider audience, how is that bad?

Do you like or dislike the trend of big craft breweries getting bought by Anheuser Busch, Heineken, etc?
dunno001
GameTZ Subscriber Quadruple Gold Good Trader Global Trader - willing to trade internationally
19-Jan-2018(#2)
Lemme preface this by I don't drink beer. But I can see the concern for fans of the crafters. Sure, recipes of the current beers can stay- why kill what you just bought? But I can see future creativity being stymied by the desires of big beer to just make more profit. I think the quirkiness that let them try new things will die with the big owners. I'd like to hope that they'd take a more hands-off approach, letting them experiment in a way that big guys either forgot how, or just can't.

theyrhere
GameTZ Subscriber 250 Trade Quintuple Gold Good Trader Has Written 2 Reviews
* 19-Jan-2018(#3)
I can get that train of thought. Though, as big American lager and light beer sales drop (aside from Yuengling, which is a bit above the standard), craft beer sales rise. I think they'd be completely oblivious to not allow the acquired breweries keep doing their own thing.
AlphakirA
GameTZ Subscriber 500 Trade Quintuple Gold Good Trader Gold Global Trader (9) Has Written 1 Review
19-Jan-2018(#4)
If everything tastes the same and the price didn't go up, you're just being a hipster if you complain.
Noid
Gold Good Trader
20-Jan-2018(#5)
I just dislike the trend of craft beer; if I want a sudsy taste in my mouth, I'll wash it out with soap. winking raspberry
AlphakirA
GameTZ Subscriber 500 Trade Quintuple Gold Good Trader Gold Global Trader (9) Has Written 1 Review
20-Jan-2018(#6)
You're the fudging worst.
Noid
Gold Good Trader
20-Jan-2018(#7)
AlphakirA wrote:
> [...] you're just being a hipster if you complain.
>
>

AlphakirA wrote:
> You're the fudging worst.
>
>

grin laughing out loud
theJaw
GameTZ Subscriber Triple Gold Good Trader
20-Jan-2018(#8)
Quality will be lost in mass production. Happens with any food/drink. It's inevitable.
SublimeFan
250 Trade Quintuple Gold Good Trader
22-Jan-2018(#9)
The big companies don't care about the product, they just want the profit. If it helps distro, I'm all for it.
Admiral
Gold Global Trader (7) Has Written 1 Review
22-Jan-2018(#10)
SublimeFan wrote:
> The big companies don't care about the product, they just want the profit.

The only reason small companies care about the product is because it earns them profits.

If a small company could:

A) sell an awesome beer, but not make much money

or

B) sell a really crapty beer, but make TONS of money

Every single one would choose B.
theJaw
GameTZ Subscriber Triple Gold Good Trader
* 22-Jan-2018(#11)
And that's why buy outs happen. So that the small company can make an immediate profit, and so the large company can use the momentum behind a popular small company's popularity and mass-produce the product for ongoing profit. Can't blame either, honestly. Ends up being a win/win in more cases than not.

Just a loss to the consumer who enjoyed the initial incarnation of the product if/when they need to adapt to whatever changes the big company's buy-out results in - which is usually a craptier, less cared-for tasting beer. Just how it is when you have one or two breweries working on a beer locally and then suddenly that beer becomes just another "flavor" in a bunch of different breweries across the country.

Are there any cases of a big company buying out a small company and keeping the small company's model? I.e. no mass production, beers only produced locally, etc? I can't imagine much of a point in the buy out in that case, but maybe it happens sometimes.
theyrhere
GameTZ Subscriber 250 Trade Quintuple Gold Good Trader Has Written 2 Reviews
22-Jan-2018(#12)
I haven't had most of the beers that were bought out in their original incarnation (other than shock Top, which was always terrible). With Lagunitas, Heineken only owns 50%, so it seems to be a solid plan for keeping the integrity of the beer intact.
theJaw
GameTZ Subscriber Triple Gold Good Trader
22-Jan-2018(#13)
I wanna know what godsent beer whoever's negging any post suggesting a buy-out may result in lost quality is drinking haha. I can only imagine a great tasting beer is what's driving such consistent salt.
razeak
Gold Good Trader Has Written 9 Reviews
22-Jan-2018(#14)
Theyrhere, I would go e you 1000 + if I could. Shock Top is trash.
Anxiouz
GameTZ Subscriber 850 Trade Quintuple Gold Good Trader
* 22-Jan-2018(#15)
First off, I'm an IPA guy for the most part...

I live in Orange County CA surrounded by amazing micro-brews. Local are Artifex, 4 Sons, Barley Forge, Tustin Brewery ... and just south a bit are the biggies Stone, Ballast Point, St. Archer, Latitude 33, etc.. So all of those are mostly available on draft anywhere.

Lagunitas was a mediocre IPA but since being bought out I haven't enjoyed any of their options. They absolutely manipulated the process so I no longer drink it.

If a big corp bought out my favorite (Ballast Point) I don't think it would matter. They are in most grocery stores so you can't change the formula to cheapen/expedite what they have going. But those biggies don't really want to invest too much for the good ones so they grab the lesser brands and if that means more IPA options in stores and restaurants, I'm ok with that.

But I still order a plain iced tea when I don't like the beer options at dinner...

razeak wrote:
> Theyrhere, I would go e you 1000 + if I could. Shock Top is trash.

Perfect example of how low-rent options get bought out and if you still drink it then you don't have true beer/hop taste-buds lol. You just want booze.
Bishop
Triple Gold Good Trader
* 22-Jan-2018(#16)
Anxiouz wrote:
> First off, I'm an IPA guy for the most part...
>
> I live in Orange County CA surrounded by amazing micro-brews. Local are Artifex,
> 4 Sons, Barley Forge, Tustin Brewery ... and just south a bit are the biggies Stone,
> Ballast Point, St. Archer, Latitude 33, etc.. So all of those are mostly available
> on draft anywhere.
>
> Lagunitas was a mediocre IPA but since being bought out I haven't enjoyed any of
> their options. They absolutely manipulated the process so I no longer drink it.
>
> If a big corp bought out my favorite (Ballast Point) I don't think it would matter.
> They are in most grocery stores so you can't change the formula to cheapen/expedite
> what they have going. But those biggies don't really want to invest too much for
> the good ones so they grab the lesser brands and if that means more IPA options in
> stores and restaurants, I'm ok with that.
>
> But I still order a plain iced tea when I don't like the beer options at dinner...
>
> razeak wrote:
>> Theyrhere, I would go e you 1000 + if I could. Shock Top is trash.
>
> Perfect example of how low-rent options get bought out and if you still drink it
> then you don't have true beer/hop taste-buds lol. You just want booze.

Ugh...

Lagunitas process hasn't changed and if you don't like Waldos (or the one hitter series broadly) I don't know what's wrong with your palate. Sucks is good if you can find it fresh but in my experience it is usually stale now that it is a year round offering.

And "big corp" did buy out Ballast Point... they were initially going to do an IPO but Constellation took the full allocation.

EDIT: I do enjoy grapefruit scuplin and sculpin by BP but heavily overpriced at $15/sixer.
theyrhere
GameTZ Subscriber 250 Trade Quintuple Gold Good Trader Has Written 2 Reviews
22-Jan-2018(#17)
Yeah BP is high, I'd rather grab a 4 pack of 16oz Clown Shoes DIPAs for that price.

We have some really good IPAs in Louisiana the last few years. Parish Brewing's Ghost in the Machine is nationally acclaimed (if a tad overrated), Bayou Teche Brewing has a triple IPA (Techeticles) that is PHENOMINAL, and Urban South's Holy Roller is my go-to.

theyrhere
GameTZ Subscriber 250 Trade Quintuple Gold Good Trader Has Written 2 Reviews
22-Jan-2018(#18)
Lagunitas was scarce here before the buyout, so I've only had their regular IPA, Hop Stoopid, and 12th of Never that I remember. The first two were good but nothing special, 12th of Never is a great and reasonably priced APA though.
CoachMcGuirk
300 Trade Quintuple Gold Good Trader Gold Global Trader (7) Has Written 1 Review
26-Jan-2018(#19)
Lagunitas has always been...meh to me. I haven't had one yet that I would actually buy for myself at a later date.

theyrhere
GameTZ Subscriber 250 Trade Quintuple Gold Good Trader Has Written 2 Reviews
27-Jan-2018(#20)
Y'all be on the lookout for Parish Brewing crap if you're in the south, one of my top 3 Louisiana breweries. They just started canning and increasing their distribution. What's available now is just their session stuff, but the APA is the crap and Canebreak is good.

Topic   Craft beer buyouts: yay or nay?