> One of the Stadia controllers will be a white controller with slight green highlights.
> A "gender-neutral color". Thus ending decades of male-focused sexism in video game
> controller design. Although the article mentions the Switch Lite comes in turquoise
> and yellow, so Nintendo is also on the bleeding edge of this modern civil rights
> movement, because those colors are OK for both boys and girls too!
>> Stadia is taking a more gender-neutral approach. Google is selling controllers
> that come in white, black or Wasabi green. (Nintendo, which made the Switch Lite
> in bright colors like turquoise and yellow, is another outlier in designing for a
> gaming audience that includes women as well as men.)
>> "Some of our historical competitors in the console space have been a bit more
> masculine and a bit more mechanical in their approach," Phil Harrison, Google VP
> and head of Stadia, said in an interview with CNN Business.
>> For Google, the design decision could help its new gaming service stand out from
> competitors and also attract a more diverse audience. In the United States, women
> make up 46% of gamers, according to the Entertainment Software Association, a video
> game trade group. It also points to a possible secret weapon for Google as it pushes
> into an industry that Ernst & Young estimates will generate $152 billion in revenue
> in 2019.
>> Google looked at hundreds of colors and polled thousands of gamers before deciding
> on Wasabi. What Google found, according to its director of design Isabelle Olsson,
> is this color had "universal appeal." "Both men and women gravitated towards this
> color. It ended up being super gender neutral but still very expressive," she said.
> "It's really hard to find colors like that."
COOL STORY BRO